D.H. MacLeod Plumbing and Heating
Case Study
D.H. MacLeod Plumbing & Heating
D.H. MacLeod Plumbing & Heating came to us with a situation that’s more common than most business owners realize:
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No clear ownership of their existing website
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Email hosted through a legacy provider with limited functionality
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Disconnected systems across multiple platforms
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No centralized control over their digital presence
They needed more than just a new website — they needed a complete digital reset.
The Challenge
Before working together, the business was dealing with:
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Unclear website ownership
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Existing site hosted on Bluehost, but no access or account ownership
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Outdated email system
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Email running through Network Solutions / Roundcube
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Limited usability and poor long-term reliability
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Fragmented infrastructure
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Domain, hosting, and email all managed in different places
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No clear system or documentation
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High risk of lost leads
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Email misconfiguration and lack of authentication (SPF/DKIM/DMARC)
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Potential deliverability issues
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What We Did
We approached this as a full infrastructure + website rebuild, not just a redesign.
1. Built a New Website from the Ground Up
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Designed and developed a modern WordPress site
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Optimized for mobile, speed, and user experience
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Structured for SEO and future AI-driven discovery
2. Reclaimed Control of Digital Assets
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Identified and separated domain ownership from old hosting
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Transitioned the business to a clean, controlled environment
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Eliminated reliance on unknown third-party setups
3. Migrated Email to Google Workspace
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Set up professional Gmail-based email system
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Migrated all historical emails from legacy inbox (Roundcube → Gmail)
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Ensured zero data loss during migration
4. Cleaned and Rebuilt DNS Infrastructure
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Configured proper DNS records from scratch:
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Google MX records
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SPF, DKIM, and DMARC authentication
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Removed legacy and conflicting records from previous providers
5. Launched on High-Performance Hosting (SiteGround)
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Migrated hosting to a faster, more reliable platform
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Configured domain and nameservers correctly
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Ensured seamless transition with no downtime for email
The Result
D.H. MacLeod Plumbing & Heating now has:
✔ A modern, professional website they fully own and control
✔ Reliable, easy-to-use Gmail-based business email
✔ Clean, secure, and properly configured DNS setup
✔ Improved email deliverability and reduced spam risk
✔ A scalable foundation for future marketing and growth
Why This Matters
Most small businesses don’t just need a website — they need:
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A system they actually understand
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Tools that work reliably day-to-day
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A foundation that won’t break when they grow
This project wasn’t just a redesign — it was about future-proofing the business.
Final Outcome
👉 Fully migrated, modernized, and ready to grow
👉 No more guesswork, no more broken systems
Still dealing with a confusing mix of websites, email, and accounts you don’t control?
We help businesses clean it up, take ownership, and build a system that actually works.

Ready to future-proof your marketing?
Let’s build the AI-optimized system your business needs to grow with confidence.
