D.H. MacLeod Plumbing and Heating

Case Study

D.H. MacLeod Plumbing & Heating

D.H. MacLeod Plumbing & Heating came to us with a situation that’s more common than most business owners realize:

  • No clear ownership of their existing website

  • Email hosted through a legacy provider with limited functionality

  • Disconnected systems across multiple platforms

  • No centralized control over their digital presence

They needed more than just a new website — they needed a complete digital reset.


The Challenge

Before working together, the business was dealing with:

  • Unclear website ownership

    • Existing site hosted on Bluehost, but no access or account ownership

  • Outdated email system

    • Email running through Network Solutions / Roundcube

    • Limited usability and poor long-term reliability

  • Fragmented infrastructure

    • Domain, hosting, and email all managed in different places

    • No clear system or documentation

  • High risk of lost leads

    • Email misconfiguration and lack of authentication (SPF/DKIM/DMARC)

    • Potential deliverability issues


What We Did

We approached this as a full infrastructure + website rebuild, not just a redesign.

1. Built a New Website from the Ground Up

  • Designed and developed a modern WordPress site

  • Optimized for mobile, speed, and user experience

  • Structured for SEO and future AI-driven discovery


2. Reclaimed Control of Digital Assets

  • Identified and separated domain ownership from old hosting

  • Transitioned the business to a clean, controlled environment

  • Eliminated reliance on unknown third-party setups


3. Migrated Email to Google Workspace

  • Set up professional Gmail-based email system

  • Migrated all historical emails from legacy inbox (Roundcube → Gmail)

  • Ensured zero data loss during migration


4. Cleaned and Rebuilt DNS Infrastructure

  • Configured proper DNS records from scratch:

    • Google MX records

    • SPF, DKIM, and DMARC authentication

  • Removed legacy and conflicting records from previous providers


5. Launched on High-Performance Hosting (SiteGround)

  • Migrated hosting to a faster, more reliable platform

  • Configured domain and nameservers correctly

  • Ensured seamless transition with no downtime for email


The Result

D.H. MacLeod Plumbing & Heating now has:

✔ A modern, professional website they fully own and control

✔ Reliable, easy-to-use Gmail-based business email

✔ Clean, secure, and properly configured DNS setup

✔ Improved email deliverability and reduced spam risk

✔ A scalable foundation for future marketing and growth


Why This Matters

Most small businesses don’t just need a website — they need:

  • A system they actually understand

  • Tools that work reliably day-to-day

  • A foundation that won’t break when they grow

This project wasn’t just a redesign — it was about future-proofing the business.


Final Outcome

👉 Fully migrated, modernized, and ready to grow
👉 No more guesswork, no more broken systems


Still dealing with a confusing mix of websites, email, and accounts you don’t control?

We help businesses clean it up, take ownership, and build a system that actually works.

Be idaho clothing website screenshot

Ready to future-proof your marketing?

Let’s build the AI-optimized system your business needs to grow with confidence.