AI-Optimized Web Design & Marketing · Boise, ID
Be the Business
Ai Recommends.
When someone asks ChatGPT, Google, or Perplexity who to hire, your name should come up first. We build and tune websites and marketing systems that get local service businesses found, trusted, and chosen.
5 Stars on Google
Fast Websites
for desktops, tablets & phones
Rank on Google and Ai Search
Comes standard with every website plan
Get More Customers
For your business in record time
Why Work With Us?
Modern marketing starts with AI. We help you master it.
Search changed. Your customers ask AI who to hire before they ever scroll Google. Most agencies are still building for 2015. We build for now, and we build it to last.
We get you recommended by AI.
We optimize your whole presence so tools like ChatGPT and Perplexity name your business, not your competitor's.
We're craftsmen, not a template mill.
Every site is built and tuned by hand for your business, your market, and the customers you actually want.
We're your long-term partner.
Start with a website, then grow with us. We maintain, optimize, and evolve your marketing as your business grows.
We'll help you save time and gain clarity
No more juggling tools, writing endless content, or guessing what works—your systems run themselves.
Trusted by local service businesses across the Treasure Valley.
5 Stars on Google
DHM Plumbing
"Great to work with Shane so professional always delivers. Could not have made a better choice."
- Dana MacLeod, Owner
Pure Works
"Shane did a great job on my Carpet cleaning website! He was easy to work with, listening to my concerns and changes, and acting quickly to get us up and running! If you need any web services Shane is your guy!"
– Chris Hall, Owner
Ghannam Law
"Could not be more satisfied! Outstanding service, communication and performance"
- Steven Johnson
Services
Start With a Website. Grow Into a System.
Most clients start with a website built to get found by AI and customers. From there, we add the pieces that grow your business, one at a time, only what you need.
AI-Optimized Website Design
A fast, modern website built from the ground up to get discovered by AI search and rank on Google. Clear messaging, built to convert visitors into calls.
Website Care
We keep your site secure, updated, backed up, and running so you never have to think about it.
View Service →
Local Visibility Boost
Organic growth. We get you found in Google Search, Maps, and AI search with local SEO, Google Business Profile optimization, and on-page work.
View Service →
Lead Generation Engine
Paid ads that bring in measurable inquiries. We build, manage, and optimize the whole system.
View Service →
Want to Know if AI Recommends You?
Find out where you stand right now. I'll show you exactly how your business shows up in AI search, and what it takes to be the answer.
Case Studies
Real Businesses. Real Results.
Here's what happens when a local business gets built to be found.
Nampa Rollerdrome
Website rebuild for clarity and AI readiness. Staff now handles fewer phone calls, visitors self-serve faster, and the site performs in both traditional search and emerging AI-powered search results.
- Search Visibility
- Booking Friction Eliminated
Pure Works Carpet Cleaning
Local search dominance, restructuring service pages and creating dedicated city pages to clarify their expertise and service areas.
- Search Position Jump
- Local Authority
Be Idaho Clothing
Custom Shopify store with AI-optimized product pages, automated email flows (welcome, abandoned cart, re-engagement), and a mobile-first shopping experience.
- Automated Revenue Flows
- Ai-Discoverable Products
Tonewood vs Alternatives
Why "Good SEO" Isn't Enough Anymore
Traditional SEO gets you a spot on page one. But your customers aren't scrolling page one anymore. They're asking AI for a recommendation and hiring whoever it names. Here's the difference.
The same work that makes AI recommend you also lifts your Google rankings. You don't choose between them. You get both.
Who We Serve
Built for Local Service Businesses
We work best with established local businesses that live and die by getting found and getting called.
Who This is For:
You're good at what you do, you want more of the right customers, and you'd rather have an expert handle your marketing than piece it together yourself.
Who This isn't For:
If you want the cheapest template site or a one-and-done quick fix, we're not your team. We build for the long haul.
Industries We Serve:
- HVAC
- Electricians
- Landscaping
- Roofers
- Plumbers
- General Contractors
- Painters
- Carpet Cleaners
- Law Firms
- Property Managers
- Painters
- Carpet Cleaners
- Any Other Service-Related Industry
Pricing
Simple, Honest Pricing
Website Design, Dev, & Training
starting at
$3,500
Build your company's home base, and the last website build you'll ever need to pay for.
Includes:
- Buyers understand why you're the choice within seconds
- Get recommended when customers ask AI who to hire
- Show up on Google and in AI search from day one
- Turn more visitors into calls, not bounces
Website Care + Growth Plans
starting at
$119/month
Grow your traffic, keep your site sharp, and turn more visitors into leads every month, with a marketing team that has your back.
Includes:
- Rank higher in AI answers, Google, and local search
- Website updates and fixes handled for you
- More visitors turned into qualified leads
- Every lead tracked back to its source
- Clear monthly reporting, plus a strategist on call
Resources / Blog
Learn How AI Search Really Works
Free resources to help you understand where marketing is headed and how to stay ahead.
How to Repurpose One Video Into a Month of Marketing (and Get Found by ChatGPT)
If you only have time to do one marketing thing this month, try this out. Record one long video answering the questions your customers usually ask...
Your Ai Should Read From Files You Own, Not From a Chat Window
Most people using Ai are stuck in the same loop. Open a chat, explain your business for the fourth time this week, get an answer, then go do the...
I Spent $200 on Meta Ads for My Small Business and Got Zero Leads
I spent $200 on Meta ads over two weeks and got zero leads. In that same stretch, one podcast feature that cost me nothing to appear on brought...
Ads Getting Clicks But No Leads? How to Diagnose It Fast
If your ads are getting clicks but no leads, your first instinct is probably to blame the offer. Rewrite the headline. Change the image. Try a...
How to Get Clients Without Ads: What Actually Worked for Us
I run a marketing agency. Most days, I'm helping other businesses show up online with better websites, better search rankings, ads when requested,...
Contractor SEO: 7 Reasons Contractors Are Disappearing from Search Results (And How to Fix It)
Contractor SEO is changing — and many contractors don’t realize why their business feels harder to find online.In this guide, you’ll learn:How...
Reviews + Testimonials
Clients Who Love Their Sites
"Shane is excellent to work with, his responsiveness and attention to detail throughout this process has been unmatched. We are very happy with how our new website turned out and are excited to see calls come in from our new web presence."
"Shane did a great job on my Carpet cleaning website! He was easy to work with, listening to my concerns and changes, and acting quickly to get us up and running! If you need any web services Shane is your guy!"
"I would highly recommend Shane! He was extremely helpful and excellent at guiding me through the process. We are very pleased with our new website and web management services. His prices also seemed very reasonable as well."
"Shane has been awesome to work with over the last several years. Everything from web design to optimizing our sites on google, Shane truly does it all! He's fast, efficient and super knowledgeable about his craft. It also helps that he's a genuine guy committed to your success. Thanks again Shane!"
"Could not be more satisfied! Outstanding service, communication and performance"
Shane is the best. Attentive to every detail. I love my site!!!
FAQ's
Questions People Ask Before Hiring Us
What does "AI optimization" actually mean?
It means we build your website and marketing so AI tools like ChatGPT, Google's AI, and Perplexity understand your business and recommend you when people ask them who to hire. It's the next step past traditional SEO, and it lifts your Google rankings at the same time.
Will this help my Google rankings too?
Yes. The work that makes AI recommend you is a lot of the same work that ranks you on Google. You get both.
How long does it take?
AI optimization is not a switch you flip. A website build gets you a strong foundation, and growth compounds from there. Most clients build with us first, then add growth packages to keep climbing. Book a call and I'll give you a realistic timeline for your business.
Do I have to be in Boise?
No. We're based in the Treasure Valley and know local business inside out, but we work with service businesses anywhere.
What does it cost?
Websites start at $3,500. Growth packages start at $750/month. See the pricing section above, or book a call for a custom quote.
Do I work with you or a team?
You work directly with me, Shane. I run the strategy and stand behind the work.
Ready to Be the Business Ai Recommends?
Let's build the AI-optimized system that gets you found, trusted, and chosen. Start with a free check, or book a call and let's talk.