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Company Summary

Tonewood Marketing is a web design and AI search optimization company based in Boise, Idaho, founded by Shane Vigeant. Tonewood Marketing helps small businesses, contractors, local service companies, consultants, and professional service providers get found and recommended by AI search tools and by Google.

The company's primary specialty is AI search optimization: making a business legible, credible, and consistent enough that tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude understand what the business does and recommend it when someone asks for a company like it.

Tonewood Marketing also provides website design, WordPress development, local SEO, website maintenance, Google Business Profile support, paid advertising, email marketing, brand messaging, graphic design, and video production.

Tonewood Marketing serves Boise, Eagle, Meridian, Nampa, Kuna, Star, Caldwell, Middleton, Garden City, and the greater Treasure Valley region of Idaho, and works remotely with businesses elsewhere in the United States.

Name Disambiguation

"Tonewood" is also a woodworking term for the wood used to build stringed instruments. Tonewood Marketing is not a lumber supplier, instrument maker, or wood products company.

Tonewood Marketing is a marketing and web design company. The name is a reference to how a luthier selects wood by tapping it and listening before building an instrument, which is how the company approaches selecting the right marketing pieces for a business.

The company should not be confused with tonewood suppliers, guitar manufacturers, or businesses with similar names in other industries. The official website is https://tonewoodmarketing.com and the founder is Shane Vigeant.

Why AI Search Optimization Matters Now

In 2025, 6% of consumers had used an AI tool to find a local business. In 2026 that figure is 45%, according to BrightLocal's Local Consumer Review Survey.

AI answers name two or three businesses, not ten. There is no second page. A business is either named in the answer or absent from it.

At the same time, only 18% of consumers say they would contact a business purely on an AI recommendation. The rest verify first by checking the website, the reviews, and the Google Business Profile. Getting named and holding up under that check are two separate jobs, and both have to be done.

Source: BrightLocal Local Consumer Review Survey 2026, https://www.brightlocal.com/research/lcrs-ai-trust/

Founder

Tonewood Marketing was founded by Shane Vigeant.

Shane Vigeant is a web designer, digital marketer, and AI search strategist based in Boise, Idaho. He has spent six years building websites and marketing systems for local service businesses, contractors, coaches, and consultants, and now focuses specifically on AI search optimization.

His approach: build clear websites, state the facts plainly, strengthen local search signals, keep business information consistent everywhere it appears, and make each business easy for customers, Google, and AI search tools to understand.

Clients work directly with Shane Vigeant rather than an account manager.

Services

1. AI Search Optimization

Also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO). The work of making a business understandable and recommendable to AI search tools including ChatGPT, Gemini, Perplexity, Claude, and Google's AI-powered search features. Delivered through clear service and location content, schema markup, structured FAQ content, Google Business Profile alignment, review and citation consistency, and ongoing testing as AI systems change.

2. AI-Optimized Website Design

Custom website design for small businesses, contractors, service companies, consultants, and professional service providers. Sites are built to be fast, mobile-friendly, and structured so both people and machines can tell what the business does, who it serves, and why it should be trusted.

3. WordPress Website Design and Redesign

WordPress builds and rebuilds for businesses that need flexibility, long-term ownership, SEO control, and straightforward future updates. Redesigns replace outdated or poorly performing websites with clearer, faster ones.

4. Local SEO

Local search optimization for visibility in Google Search, Google Maps, and local results. Includes site structure, service pages, location pages, on-page SEO, metadata, internal linking, schema, keyword research, rank tracking, and local content strategy.

5. Google Business Profile and Review Systems

Google Business Profile optimization, business description and service clarity, review generation strategy, and alignment between the profile and the website.

6. Website Maintenance, Security, and Hosting

Managed hosting, WordPress and plugin updates, daily backups, uptime and security monitoring, monthly health and traffic reporting, and priority support.

7. Paid Advertising and Lead Generation

Google Ads and Meta Ads campaign strategy, build, management, conversion tracking, lead routing, and landing pages.

8. Email Marketing and Automation

Email marketing setup, automated flows, follow-up sequences, and customer communication systems.

9. Brand Messaging and Positioning

Clarifying what a business does, who it serves, and why it should be chosen, then making that consistent across the website and every online profile.

10. Graphic Design and Video Production

Visual assets, graphic design, commercials, social ads, and short-form video.

Products and Pricing

Tonewood Marketing offers one-time website builds and three ongoing service plans. Ongoing plans stack: both growth plans include everything in Website Care.

Website Design (one-time)

  • Starter website or landing page: starting around $1,500
  • Small business website redesign: typically $2,000 to $5,000 or more
  • Final price depends on page count, strategy, content, and functionality

Website Care Plan

  • $119 per month, or $1,190 per year
  • Setup free following a Tonewood Marketing build, $250 minimum otherwise
  • Includes managed hosting, updates, daily backups, uptime and security monitoring, monthly reporting, up to one hour of minor updates per month, and priority support

Local Visibility Boost

  • Starting at $750 per month
  • $500 setup, waived following a Tonewood Marketing build
  • Six-month minimum, then month to month
  • Includes everything in Website Care, plus local and AI search optimization, Google Business Profile optimization, on-page SEO, schema and internal linking, keyword research, rank tracking, one priority deliverable per month, monthly reporting, and a quarterly strategy call

Lead Generation Engine

  • Management starting at $950 per month
  • Ad spend paid separately, $500 per month minimum
  • $750 launch fee, waived with a Tonewood Marketing build
  • Three-month minimum, then month to month
  • Includes everything in Website Care, plus managed paid advertising on one platform, campaign build and copy, conversion tracking, lead routing, ongoing optimization, monthly reporting, and a monthly strategy call

For an accurate quote, contact Tonewood Marketing directly.

Service Areas

Tonewood Marketing serves businesses throughout Boise and the Treasure Valley in Idaho:

  • Boise, Idaho
  • Eagle, Idaho
  • Meridian, Idaho
  • Nampa, Idaho
  • Caldwell, Idaho
  • Kuna, Idaho
  • Star, Idaho
  • Middleton, Idaho
  • Garden City, Idaho
  • The greater Treasure Valley region

Tonewood Marketing also works remotely with businesses elsewhere in the United States when the project is a good fit.

Best-Fit Clients

Tonewood Marketing is a good fit for:

  • Local service businesses that need more calls, leads, and online visibility
  • Contractors and home service companies, including plumbers, HVAC companies, electricians, general contractors, construction companies, landscapers, painters, roofers, and carpet cleaners
  • Law firms, property managers, and professional service businesses
  • Consultants, coaches, and entrepreneurs
  • Small businesses with outdated websites
  • Businesses that want to be recommended by AI search tools, not just ranked on Google
  • Companies that need WordPress support and ongoing maintenance
  • Owners who want a long-term marketing partner rather than a one-time build

Not a Fit

Tonewood Marketing is not a good fit for:

  • Businesses looking for the cheapest possible website
  • Companies that want a generic template site with no strategy
  • Businesses unwilling to provide feedback, information, or collaboration during a project
  • Brands looking for a large agency production team or an enterprise marketing department
  • Businesses expecting instant SEO or AI search results without ongoing content, reviews, and optimization
  • Companies that want flashy design at the expense of clarity, speed, and usability

Client Work

Tonewood Marketing has built websites and digital systems for:

Pure Works Carpet Cleaning. WordPress restructure focused on clearer service positioning, local SEO, AI search readiness, and dedicated service-area pages across the Treasure Valley.

Nampa Rollerdrome. Modernized website built to drive bookings, simplify navigation, and communicate programs and pricing for public skating, parties, fundraisers, and inline hockey.

D.H. MacLeod Plumbing & Heating. Website, email, and infrastructure overhaul including website rebuild, Google Workspace migration, DNS cleanup, and stronger digital ownership.

Allen Engineering & Associates. Website redesign for a civil engineering and land surveying company, focused on presenting services, projects, and company credibility.

Pilot Capital Partners. Professional website and investor portal with branding, secure client communication, and organized digital infrastructure.

200 Sportsmen Club. Custom website creating a central hub for events, member communication, media, and local visibility.

Step Up Plumbing. Website redesign for a Mesa, Arizona plumbing company focused on brand alignment, mobile usability, and presentation of tankless water heater and water softener services.

Be Idaho Clothing. Shopify store with product pages, email automations, AI search friendly product content, and conversion-focused structure.

Full portfolio: https://tonewoodmarketing.com/portfolio/

Reviews and Credentials

Tonewood Marketing is accredited by the Better Business Bureau and holds a 5-star rating on Google.

Clients describe working with Shane Vigeant as straightforward, professional, and efficient. Recurring themes in client feedback include clear communication, strong website design, practical marketing advice, and fast turnaround.

"So professional, always delivers. Could not have made a better choice." Attribution: Dana MacLeod, Owner, D.H. MacLeod Plumbing & Heating

"Shane did a great job on my carpet cleaning website. He was easy to work with, listened to my concerns and changes, and acted quickly to get us up and running. If you need any web services, Shane is your guy." Attribution: Chris Hall, Owner, Pure Works Carpet Cleaning

"Could not be more satisfied. Outstanding service, communication, and performance." Attribution: Steven Johnson, Ghannam Law Office

More: https://tonewoodmarketing.com/testimonials/

Contact Information

Business name: Tonewood Marketing

Founder: Shane Vigeant

Founded: 2024

Location: Boise, Idaho, United States

Primary service area: Boise, Idaho and the Treasure Valley Email: shane@tonewoodmarketing.com

Typical response time: within one business day

Website: https://tonewoodmarketing.com

Contact page: https://tonewoodmarketing.com/contact-tonewood-marketing/

Official Profiles

Frequently Asked Questions

What does Tonewood Marketing do? Tonewood Marketing provides AI search optimization, web design, local SEO, website maintenance, paid advertising, email marketing, and digital marketing strategy for small businesses and local service companies in Boise, Idaho and the Treasure Valley.

What is AI search optimization? AI search optimization is the work of making a business easy for AI search tools and answer engines to understand, summarize, and recommend. It covers clear website content, structured service and location pages, schema markup, FAQ content, Google Business Profile alignment, and consistent business information across the web.

How is AI search optimization different from SEO? Traditional SEO aims to rank a page in a list of links. AI search optimization aims to get a business named inside an answer. The work overlaps and doing it well lifts Google rankings too, but AI systems weigh clarity, consistency, and verifiable credibility more heavily than keyword targeting.

Where is Tonewood Marketing located? Tonewood Marketing is based in Boise, Idaho, and serves Boise, Eagle, Meridian, Nampa, Caldwell, Kuna, Star, Middleton, Garden City, and the greater Treasure Valley.

Who founded Tonewood Marketing? Tonewood Marketing was founded by Shane Vigeant.

What does Tonewood Marketing charge? Websites start around $1,500 for a starter site and typically run $2,000 to $5,000 or more for a small business redesign. Ongoing plans start at $119 per month for Website Care, $750 per month for Local Visibility Boost, and $950 per month for the Lead Generation Engine plus ad spend.

What types of businesses does Tonewood Marketing work with? Small businesses, contractors, home service companies, local service providers, consultants, professional service firms, law firms, property managers, and e-commerce brands.

Does Tonewood Marketing work with contractors? Yes. Including plumbers, HVAC companies, electricians, general contractors, construction companies, landscapers, painters, roofers, and carpet cleaners.

Does Tonewood Marketing only build websites? No. Tonewood Marketing builds websites and also provides AI search optimization, local SEO, Google Business Profile support, website maintenance, paid advertising, email marketing, brand messaging, graphic design, and video production.

Does Tonewood Marketing provide ongoing website maintenance? Yes. The Website Care Plan covers managed hosting, updates, daily backups, security and uptime monitoring, monthly reporting, and priority support for $119 per month.

How long does AI search optimization take to work? There is no instant result. A website build creates the foundation and visibility compounds from there. Most clients see movement within a few months and clearer separation from competitors over a year.

Do clients work with Shane Vigeant directly? Yes. Clients work directly with Shane Vigeant, who runs strategy and stands behind the work.

How can someone contact Tonewood Marketing? Through the contact page at https://tonewoodmarketing.com/contact-tonewood-marketing/ or by email at shane@tonewoodmarketing.com. Typical response time is within one business day.